1. How is what you have to offer something unique among your competitors and their web sites?

2. What is the one main point you want to communicate to potential customers regarding how you can help them?

 

What do you want to accomplish with your web site?


3. What are the second and third points you want to make about your company, your product, &/or your service?

4. How are you going to structure your document to make clear, simple and effective link paths? Understand what questions customers will ask - how they will view your site - and in what order.

5. Have you determined the information to be delivered? - Is it organized into clear groupings and relationships.

6. Have you thought of what you are creating as if you were an outsider - someone who is totally unfamiliar with your business? Have you tried to understand your company as a potential customer?

7. Are you letting your links overwhelm your site?

8. Have you determined the information to be gathered from online users? How are you going to ask for this information? What graphics will you use?

9. Have you considered the amount of information on a page and the graphic content vs. the downloading time?

10. Have you planned for additions/changes/growth of your site?

a. No site is ever complete.

b. Viewer feedback can effect changes and updates in very positive ways.

c. Keep your content and the overall look of your site fresh!

11. Have you developed a strategy for administration and maintenance?

12. How will this site fit into your overall sales/marketing/promotional efforts? How much crossover will there be? And can the electronic files be used in both? How will the designs of each be effected by the other?

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