Slaughter & Slaughter, Inc.Slaughter and Slaughter, Inc. designed a Sales Incentive Mailing Campaign -- new product introduction -- to go to convenience store owners for Sarah Lee -- Hillshire Farms. It was a mystery story with puzzle pieces. Each mailing contained clues of the mystery and puzzle pieces to cut out and place on the game board. The last mailing contained the puzzle pieces that showed the actual product. When the convenience store owner assembled the puzzle and sent it in to Sarah Lee, they received several cases of free product to sell. And boy, did they ever sent them back! It was a very sucessful teaser campaign for a new product introduction.
If you are using the newest version of Internet Explorer, and have a high speed connection, visit the newly designed web site for Slaughter & Slaughter, Inc. at this link.
If you are on an older version of browser software, or are on dial-up, the html portfolio of samples of work done for clients has been updated. It is still available to view on the web site for Slaughter & Slaughter, Inc. at this link.
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Copyright 2005
Slaughter & Slaughter, Inc.
Cincinnati, Ohio
(513) 271 - 4687
